Today marks the beginning of the 3-day countdown to the unique video premiere of Britney Spears’ current smash hit single, “3”(← click on link to stream). Spears has chosen twitter to launch her “3” video through a series of Twitter-based events, culminating in the “Premiere Tweet” this Friday, October 30th.
Each day leading up to the premiere Spears will release something special for fans: Today, 3 screen grabs (one every 3 hours) will be released via TwitPic on Britney’s Twitter. On Thursday (tomorrow), every 3 five second video clips will be released every 3 hours on TwitVid and made available as downloads on Britney.com and BritneySpears.com. The five second clips will be released in non-consecutive order and fans will bechallenged to piece together the 3 clips to create the full 15 second teaser clip.
On Friday, Britney will Tweet the URL to the “3” video premiere at 10AM EST.
Spears has proven herself a pioneer in the online marketing forum. She was the first artist to hit the one million follower mark on twitter and remains # 2 overall with 3.6 million followers. In addition, Britney was the first artist to launch a line of virtual gifts with Facebook and currently has 2.4 million fans on her Facebook Page,
The “3” video was directed by Diane Martel, the record-breaking song is from Britney Spears’ upcoming album The Singles Collection which hits stores on November 10th. The Singles Collection contains 17 of Spears’ most popular songs. An ultimate fan box set will be released on November 24th and in addition to “3,” the set has 29 chart-topping songs, special packaging, remixes and a booklet with iconic images and fun facts about each track.