March 28, 2011

Katy Perry: The E.T. Video Premiere



EARTH – Following a week of alien abductions on katyperry.com and all her digital properties, Katy Perry’s “E.T.” epic sci-fi music video (featuring Kanye West) will descend upon the masses. The music video is directed by filmmaker Floria Sigismondi who has created clips for David Bowie, Björk, and Marilyn Manson and who most recently directed the critically acclaimed film The Runaways.

On March 30th, Entertainment Tonight , the #1 entertainment news magazine, will air the world exclusive first-look of Katy Perry's music video “E.T.” Given the two titles, Entertainment Tonight knew this could be no ordinary premiere.  Check local listings for time and channel and tune in to Entertainment Tonight on March 30th for the first look!

MTV Networks will launch a daylong celebration on March 31 across its multiple screens and platforms to commemorate the premiere of Katy Perry’s “E.T.” music video, including the broadcast premiere of the video on MTV at 7:53pm ET, followed by TeenNick’s premiere at 10:53pm ET.  Beginning that morning, MTV and MTV Hits will feature Katy Perry video blocks. At noon, MTV.com, VH1.com and LogoTV.com will debut the video. MTV’s afternoon series “The Seven” will feature an exclusive interview with Katy at 5pm ET. The broadcast premiere of the video on MTV at 7:53pm will include an exclusive introduction by Katy and MTV News’ Sway. Following the video premiere, MTV.com will feature a livestream event featuring Sway’s full interview with Katy on location in Europe, and fan reactions to the video.   The next day, April 1, TeenNick, Logo and Tr3s will spotlight the video as part of TeenNick’s Obsess This music block, Logo’s NewNowNext PopLab and Tr3s’ “Fresca video”. VH1's Top 20 Countdown will spotlight the video on April 9 with a special intro by Katy herself.  BET will also New Joint the video on April 1st marking the first time Katy has had a video featured on BET.

Beginning Thursday, fans can also watch “E.T.” across the entire VEVO platform, including VEVO.com, VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and on VEVO syndication sites like AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and YouTube.

“E.T.” is the fourth single off Katy’s Grammy-nominated album Teenage Dream that hit No. 1 on the iTunes chart. The album, which has been nominated for Album of the Year Grammy, Best International Album Brit Award and just won a Juno for Best International Album boasts the previous three singles, “California Gurls,” “Teenage Dream,” and “Firework” which all peaked at No. 1 on the Billboard Hot 100 chart, making Katy the first female artist in 11 years to score three No. 1 singles from one album.

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