March 29, 2011

Nickelodeon To Honor Justin Timberlake With The Big Help Award At The 2011 Kids' Choice Awards




In recognition of his work as a philanthropist and environmentalist, Nickelodeon will honor actor and musician Justin Timberlake by presenting him with The Big Help Award during Nickelodeon’s 2011 Kids’ Choice Awards on Saturday, April 2, at 8:00 p.m. (ET/Tape delayed for West Coast). Timberlake will be honored during the star-studded telecast, hosted by Jack Black at USC’s Galen Center in Los Angeles. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

Timberlake’s ongoing charitable work led him to a partnership with Shriners Hospitals for Children®, a health care system consisting of 22 Hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research and outstanding teaching programs for medical professionals. He has been a dedicated supporter of the organization since 2008 and hosts the annual Justin Timberlake Shriners Hospitals for Children Open, a PGA TOUR golf tournament featuring a week-long series of events that raises money for their gracious programs and services benefitting children in need.

Justin’s commitment to the environment can be seen at his Mirimichi Golf Course in Millington, TN. Mirimichi is the first golf course in North, South or Central America to receive Golf Environment Organization (GEO) certified status. It is the also the first in the United States to be designated as a Certified Audubon International Classic Sanctuary, making it the only course in the world holding both designations. At Mirimichi, ecologically responsible methods are utilized throughout to enhance water quality and wildlife habitat as well as reduce water and energy consumption.

“Justin’s ability to seamlessly incorporate helping into his life embodies the true spirit of the Big Help,” said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon/MTVN Kids and Family Group. “In true Big Help fashion, he combined his passion for helping kids with his love of golf and through his annual golf open benefit for Shriners Hospitals for Children, came up with a way for people to have fun while helping kids get medical care.”

“I was inspired at a young age by my parents and family to do everything possible to give back to the world around us,” said Timberlake. “And it has become a mission of mine to help kids of all ages understand the importance of getting involved in their communities and local charities and doing their part to preserve the planet. I couldn’t be more thankful to Nickelodeon for their recognition.”
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