Bolstered by the success of hit original series "Hot in Cleveland" and "Retired at 35" as well as the modern classic acquisition "Everybody Loves Raymond," TV Land scored its highest rated quarter in primetime since First Quarter 2006 among its target audience of Adults 25-54, according to The Nielsen Company. TV Land posted double-digit increases in rating and delivery in prime among its target Adults 25-54 demo as well as Women 25-54, Adults 40-54 and total viewers.
For the quarter in primetime, TV Land posted a 0.4/401,000 among its target demo of Adults 25-54, up +27% in rating and +26% in delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/228,000, with double-digit gains of +34% in rating and +33% in delivery over last year. The network attracted 943,000 total viewers in prime, up +35% over 1Q2010 in prime.