It's About Youis a new musical documentary that offers a rare and intimate look at the life and music of Rock and Roll Hall of Famer John Mellencamp. The film premiered at this year’s SXSW festival and follows Mellencamp on his summer 2009 concert tour and during the recording of his most recent album, 2010’s universally acclaimed No Better Than This, the sessions for which took place at American musical and historical landmarks, including Sun Studios in Memphis and the First African Baptist Church in Savannah, GA. We see Mellencamp recording – with a single mike and mono tape recorder more than half a century old – in the same hotel room where legendary bluesman Robert Johnson created some of his most memorable work. Along the way, Mellencamp reveals a side not often seen by the public, in a film that becomes a soulful, highly personal meditation on small-town America.
Kurt Markus’ photography has appeared in such leading publications as Vanity Fair, Rolling Stone, GQ and The New York Times Magazine, and he has shot cutting-edge ad campaigns for BMW, Armani, Nike and other companies. His unique vision has been brought to bear on IT’S ABOUT YOU, which was shot on Super 8 and whose vintage Americana look is the cinematic equivalent of a well-worn pair of jeans.