November 15, 2012

'Twilight Saga' Finale A Guaranteed Mega-Hit

As Summit launches the final piece of one of the most lucrative franchises in history, long lines around the country are a guarantee for "The Twilight Saga: Breaking Dawn - Part 2." As the latest "Twilight" puts up one of the biggest openings of the year this weekend, Steven Spielberg's acclaimed historical documentary "Lincoln" will also get its wide release after a promising start in select cities a week ago. Also hanging around the top of the box office this weekend will be "Skyfall," which continues to see enormous revenue totals both in the U.S. and around the globe, making it the most profitable James Bondrelease since the 1960s.

When "Twilight" first hit theaters in November of 2008, there was no way for distributor Summit to know how big of a hit it was truly going to be. Even with a slender budget of just $37 million and rough critical reviews, "Twilight" was a smashing commercial success, earning nearly $400 million worldwide and making Kristen Stewart and Robert Pattinson instant stars. Since the original entry, Summit has grown the franchise both domestically and abroad, with total box office revenue exceeding $700 million for last year's entry, "Breaking Dawn - Part 1."

Heading into its opening weekend, finale "Breaking Dawn - Part 2" already boasts very strong early ticket sales and midnight screenings are expected to be packed across the country, which should lead to a spectacular opening weekend thanks to its ravenous fan base. Considering that "Part 1" posted a phenomenal $138 million opening a year ago over the same weekend in November, expectations are understandably high for "Part 2." With "The Hunger Games," "The Dark Knight Rises" and "The Avengers" all breaking $150 million in opening weekend revenue, look for "Breaking Dawn - Part 2" to join the club with somewhere in the neighborhood of $155 to $160 million this weekend.
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