June 12, 2013

Video Watch: (Katy Perry) - Katy and the Popcats

Katy Perry loves wigs, cats and popchips. this is what happens when they all make a video together. http://popchipstotherescue.com

So there’s this new Katy Perry x Popchips thing that was just chucked onto YouTube, and I wanted very much to dislike it because ugh, Popchips, right? And most videos with really obvious corporate sponsorship are so groan-inducing in their crassness and cynicism and misguided attempts at resonance and the secondhand embarrassment of watching brands thirst for cool — but occasionally, every so often, somebody gets it right.

Such is the way of the mini-film that Perry just debuted as part of her deal as the face of Popchips: Katy And The Popcats, a little action clip that casts Perry as a superhero in a purple latex bodysuit (she looks bangin’), assisted by a few cats outfitted in neon wigs, as she goes to take down the nefarious Fat Cat. (Note that there are both cat heroes and cat villains in this clip, which is very nuanced, characterologically speaking.)


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