October 30, 2013

Katy Perry's PRISM Debuts at #1



(pr)—PRISM, Katy Perry's new studio album, debuts at No. 1 on the Billboard 200 chart. According to Nielsen SoundScan, 286,344 units were sold in the US in the album's first week of release - giving the global pop superstar the best sales week of her career and reflecting a nearly 50% increase over first week sales of 2010'sTeenage Dream, which debuted at No. 1 in eight countries and spent more than two years on the Billboard 200. The strong showing also marked 2013's largest US sales week for a female artist. PRISM is the first No. 1 album for the Capitol Music Group since Chris Tomlin's Burning Lights topped the chart in January and the first No. 1 album for the Capitol label since August, 2012.

The album is a global smash as well, shooting to No. 1 on iTunes in 90 markets around the world. Lead single "Roar" has already sold more than five million singles worldwide. It's certified 6X Platinum in Australia (where it's topped the chart for nine consecutive weeks), 4X Platinum in Canada (where it has become the biggest-selling single in chart history and has been the No. 1 airplay record on three formats for five weeks running) and 2X Platinum in New Zealand (where it's been No. 1 for 11 consecutive weeks). "Roar" has gone Platinum in the UK, Italy, Mexico, Norway, Ireland and Sweden and is certified Gold in 10 countries.

"Perry has never sounded better," said People. "This is a pop blockbuster that easily beats 2010's hit-laden behemoth Teenage Dream." "She's making the mainstream not just swimming in it," noted Entertainment Weekly while Idolator hailed the album as a "transcendental pop experience." "Prism strikes a newly sophisticated balance between accessibility and idiosyncrasy," observed the Los Angeles Times and The New York Timessaid, "Katy Perry is the most potent pop star of the day."

Following the success of "Roar," PRISM's second single, "Unconditionally" is undeniably Katy's next hit. Over 200 Pop, Rhythm and HOT AC stations have already added it and the song is already in the Top 20 most played at Pop in its first week- it's no doubt that the song's rapid rise is the making of yet another smash album.

Katy celebrated the release of PRISM with a series of special events:

- The Katy Perry iHeartRadio Album Release Party was the inaugural event at Clear Channel Media and Entertainment's new iHeartRadio Theater Los Angeles. The October 22 event featured a live performance and Q&A with Katy, hosted by on-air talent/TV personality Mario Lopez. It aired live on 175 Clear Channel Contemporary Hit Radio (CHR), Rhythmic CHR, Adult Contemporary (AC) and Hot AC stations around the country and exclusively online at Yahoo Screen. The party was televised on The CW Network later that week. Katy also took over all Clear Channel CHR radio stations nationwide and on iHeartRadio as guest DJ, as CCM+E branded its stations "Katy Perry Radio" for the entire day.

- Citi and CBS Radio presented Katy Perry's WE CAN SURVIVE on October 23 at Los Angeles' Hollywood Bowl. Ellie Goulding, Sara Bareilles, Tegan & Sara, Kacey Musgraves and Bonnie McKee joined Katy in the sold-out show with a portion of the proceeds benefiting the Young Survival Coalition, the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.

- On October 25, Katy's performance at Colorado's Lakewood High School aired live on "Good Morning America." Lakewood was one of nearly 1,000 high schools that submitted lip dub videos of "Roar" to the "Good Morning America's 'Roar' With Katy Perry Contest." View Katy's performance and the winning clip here.

Katy co-wrote each track on PRISM, with various producers including Max Martin, Dr. Luke, Klas Ahlund, and Greg Wells. PRISM also features collaborations with Bloodshy ("Love Me"), Greg Kurstin and Sia ("Double Rainbow"), as well as a return to the studio with "Firework" producers Stargate ("This Moment").


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