March 4, 2014

The Big Bang Theory" and "Elementary" Each Add More Than +4 Million Viewers with Live Plus-3 Day Lifts


The Big Bang Theory" Gains +2.2 Rating Points in Adults 18-49 to 7.2 After Three Days

THE BIG BANG THEORY and ELEMENTARY each added more than four million viewers with live plus 3-day lifts, according to Nielsen live plus 3-day ratings for Thursday, Feb. 27.

THE BIG BANG THEORY added +4.63m viewers bringing its 3-day audience to 22.36m (from 17.73m live same day). Among adults 18-49, THE BIG BANG THEORY gained +2.2 rating points to a 7.2 (from 5.0 live same day).

At 10:00 PM, ELEMENTARY added +4.16m viewers to 12.82m (from 8.66m live same day). ELEMENTARY moved ahead of "Scandal" in viewers in live plus 3-day (12.82m vs. 12.60m, +2%) after trailing in live plus same day ratings (8.66m vs. 9.32m).

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