April 3, 2014
MTV and Logo TV Join Forces and Hand Over The Reins To Lady Gaga
MTV and Logo TV today announced plans to join forces and collectively turn over its networks to global superstar Lady Gaga for a day long multiscreen celebration on Friday, April 4. Viewers will get an exclusive and behind the scenes look at Gaga’s residency of famed New York City venue Roseland Ballroom, which is closing its doors for good after her final show on April 7th, 2014. To view a sneak peek of, click here.
Throughout the entire day, Lady Gaga will regularly break into programming on MTV, MTV Hits and Logo TV. Currently in the midst her seven night sold-out residency to mark the closure, Gaga will be joined by MTV News’ Sway Calloway to give fans unprecedented access including behind the scenes footage of show rehearsals, an exclusive tour of her apartment, and a look at some of her collection art sent in from Little Monsters. Additionally, fans will be able to check out the exclusive content via her MTV Artist page (LadyGaga.MTV.com), as well MTV and Logo’s various social channels.
Viewers will also hear news about Lady Gaga’s upcoming worldwide tour “artRAVE: The ARTPOP Ball” which kicks off in Florida on May 4th, 2014 and just had an additional 6 dates added to accommodate sales. In addition to the tour, gaga will discuss her current single, G.U.Y., the third released from her latest album ARTPOP. The video for G.U.Y. already has over 26 million views and and includes cameos from the cast of Bravo’s “The Real Housewives of Beverly Hills” & Andy Cohen from “Watch What Happens Live” in addition to YouTube sensation SkyDoesMinecraft.
The exclusive coverage of the Roseland Ballroom Residency is the latest in a long line of collaborations between MTV, Logo TV and Lady Gaga. Back in 2008, Gaga made her debut television performance on Logo TV’s NewNowNext Awards where she gave the world the first glimpse of her now famous stage antics with a performance of “Just Dance.” Since then, she has gone on to serve as the mastermind behind some of the most memorable “MTV Video Music Award” performances in recent memory, including a wig-tastic performance of “Applause,” powerful and bloody rendition of “Paparazzi” to the gender bending, adrenaline fueled version of “You and I.”
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