April 9, 2014

Sandra Bullock Rockets to Number 1 in InterMedia Entertainment

Clearly, Sandra Bullock is on top of the world following her critically acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Sandra Bullock Rockets to NO. 1 in InterMedia Entertainment DR Star Index
Bullock now also ranks as Hollywood's highest paid actress, but that's not the only list that the versatile actress now heads; in the latest InterMedia Entertainment DR Star Index™, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

Bullock's number one ranking was a result of scoring exceptionally well with the public across multiple attribute areas.  Among all celebrities in the survey, she received the highest score in the Influence category, third in Likeability, and fourth in Trust.

Throughout her movie career, Bullock has portrayed admirable, sympathetic All-American heroines, and these performances have clearly enhanced her potential as a top-level brand endorser.

Other celebrities landing in the Top 35 in their initial survey appearance were Jennifer Lopez (5), Will Smith (7) Taylor Swift (19), Justin Timberlake (21) and Shaquille O'Neal (35).

InterMedia Entertainment™ is constantly expanding its celebrity list to accommodate the ever-changing direct response landscape. Rob Levy, President of InterMedia Entertainment™, noted,  "For this survey, we added a select group of celebrity talent that delivers some of the most robust audiences and engagement levels in social media channels."

"We also enhanced the list to include the growing set of celebrities now active in the endorsement marketplace, both in direct marketing and brand advertising contexts.  As the set of direct response marketers broadens, the list of talent willing to consider endorsing a direct-to-consumer product or service is also expanding," Levy added.

Highly-popular DJ du jour David Guetta was added to the survey for his powerful presence in social media channels, but scored near the bottom of the survey. Guetta has a staggering 14.1 million Twitter followers, and stays highly engaged with his fans on this channel.  However, this activity level did not translate to a strong showing in the Index as Guetta was not deemed particularly Trustworthy, Influential, or even Likeable, by the public.

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